If you’ve been following us on social media and reading our newsletters, you’ve heard the news that Jingle Jam 10K, or JJ10K, will be a virtual race this year. Some of you may be wondering, “Why?” We consider our Jingle Jammers to be family; therefore, we must be transparent about why we made this decision.
Reason 1: A Virtual Race for Safety
Of utmost importance is the health and safety of our runners, spectators, entertainment, and volunteers. As a non-profit organization, volunteers are a crucial part of JJ10K’s manpower and logistics during race weekend. We cannot, in good faith, ask our volunteers to place their health and their families’ health at risk. This is especially poignant for the families that have front-line workers or immuno-compromised members.
Reason 2: We’re A Non-Profit
Secondly, because JJ10K is a non-profit fundraiser, 100% of ALL proceeds go to SafeHomes Domestic Violence Center. There are always sizeable expenses and fees when hosting at a county park and on state and county roads, not to mention our fantastic race swag. How are the costs and swag paid for? While a portion of the swag is donated, most of these costs are offset by sponsorships fulfilled every year by local businesses and organizations.
Reason 3: Our Community is Hurting
A majority of the local businesses that support us are just that, local. The pandemic has caused financial strain on all of us, especially locally-owned businesses. Many of the businesses that have continuously supported JJ10K for years are now struggling to survive. We have revamped our sponsorship strategy so our sponsors will not feel pressure to provide us with monetary support during this economic downturn. We are focused on funneling business back into our community instead by sending you, our Jingle Jammers, to enjoy the food, recreation, and services that they provide.
Please know how difficult this decision was to make. The idea of not being able to celebrate JJ10K’s 10th anniversary with our Jingle Jammers is heartbreaking. Even though this year’s race will LOOK different, the JJ10K Board of Directors are furiously working to provide you with the same JJ10K experience we are now known for.
Jingle Jam 10K is more than a race. Yes, we encourage health and fitness through running, and we will “Race to End Domestic Violence” safely. We won’t be able to run together this year but what is most paramount is that we continue our mission to turn victims of domestic violence into survivors. Join us by registering, running, dressing up, sharing your pics, but most importantly, let’s raise some money for SafeHomes. Together, WE are a beacon of hope for the hopeless, and we are a sign of help for the helpless.